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Platform Buyer Report

The Run Report tab is where you configure the type of report you want to run. The Platform Buyer Report is displayed by default when you access the Run Report tab. This report has analytics/transaction data, and allows you to drill down into very specific dimensions.

The API documentation for the Platform Buyer Report is located here.

Select details to include in your report in the follow sections of the Run Report tab

Basic

Field

Description

Options

Type (drop-down menu)

Select the type of report you would like to use based on the data you need.

Range (drop-down menu)

Select the date range you would like to include for the report.

  • Custom

  • Current Hour

  • Today

  • Yesterday

  • Last 48 Hours

  • Last 7 Days

  • Month to Date

  • Month to Yesterday

  • Last Month

Interval (drop-down menu)

Select the time interval you would like the data to be broken out by. Selecting "cumulative" means there will be no time breakout in your report.

  • Hourly

  • Daily

  • Monthly

  • Cumulative

Time Zone (drop-down menu)

Select the time zone you would like your data to be represented in.

All 24 global time zones

Metrics

Select the metrics you want to be displayed in the report. Click the Edit button on the right to select/deselect.

MetricDefinition

Imps (bought)

The total number of impressions bought.

Viewable Imps

The number of measured impressions that were viewable, per the IAB Viewability definition, which states that an impression is viewable if 50% of the pixels are in-view during one consecutive second.

View-Measured Imps

The total number of impressions that were measured for viewability.

Measurement Rate

The percentage of impressions measured for viewability out of the total number of impressions. (View Measured Imps / Imps)

Viewability Rate

The percentage of impressions that were viewable out of the total number of impressions measured for viewability. (Viewable Imps / View Measured Imps)

Buyer Spend

The amount the buyer pays for the cost of media.

Buyer Spend Buyer Currency

The buyer's total spend in their selected currency. For a list of supported currencies, see Supported Currencies.

Buyer eCPM

The buyer's cost per impression expressed in eCPM.

Filters 

Select the filters you want to be used to generate the report. Click the Edit button on the right to select/deselect.

MetricDefinition

Buyer Member

Select to filter by the internal ID of the buyer member.
CreativeSelect to filter by ID of the creative that served on the impression where the "event" you're counting occurred. For more information about creatives, see the Creative Service.

Seller Member

Select to filter by internal ID of the seller member.
PublisherSelect to filter by internal ID of the publisher, which is one level more detailed than seller member.

Content Category

Select to filter by content category that the inventory where the impression occurred was associated with. For more information about content categories, see the Content Category Service.
TagSelect to filter by specific placements from a seller member. Most granular level of publisher inventory.

Buyer Currency

Select to filter by the buyer member's selected currency. For a list of supported currencies, see Supported Currencies.

Creative Size

Select to filter by the size of the creative.

Impression Type

Select to filter by the type of impression served. Possible values:

  • 1 = blank
  • 2 = PSA
  • 3 = default error
  • 4 = default
  • 5 = kept
  • 6 = resold
  • 7 = RTB
  • 8 = PSA resulting from a default error
  • 9 = external impression
  • 10 = external click
CountrySelect to filter by the country the impression originated from
SiteSelect to filter by site, which is a group of tags (publisher placements)

Dimensions 

  • Include IDs as separate column (checkbox to the left)

Select the dimensions you want to be used to generate the report. Click the check box on the left to select/deselect. Select Include IDs as separate column if you would like the object ID listed as a separate column in the report.

MetricDescription
Buyer MemberThe internal ID of the buyer member.
CreativeID of the creative that served on the impression where the "event" you're counting occurred. For more information about creatives, see the Creative Service.
Seller MemberInternal ID and name of the seller member.
PublisherInternal ID of the publisher, which is one level more detailed than seller member
Content CategoryCategory that the inventory where the impression occurred was associated with. For more information about content categories, see the Content Category Service.
TagSpecific placements from a seller member. Most granular level of publisher inventory.
Buyer CurrencyBuyer member's selected currency. For a list of supported currencies, see Supported Currencies.
Creative SizeSize of the creative served
Impression Type

Type of impression served. Possible values:

  • 1 = blank
  • 2 = PSA
  • 3 = default error
  • 4 = default
  • 5 = kept
  • 6 = resold
  • 7 = RTB
  • 8 = PSA resulting from a default error
  • 9 = external impression
  • 10 = external click
Supply Type
The type of supply impressions are originating from. Possible values:
  • 0=web
  • 1=mobile web
  • 2=mobile app
CountryThe country the impression originated from

Delivery

This section determines how the report will be delivered to you as well as any reports you would like to save.

Options on how to run the report (select one):

Run now, show results in screenThis will display the report in the View Report tab of the report screen. Recommended delivery format for reports with less dimensions and/or metrics.
Run in background, notify me when results are ready to viewReport will run in the background and a pop-up will notify you when the report is complete. Access complete report from Your Reports tab. Recommended delivery format for reports with less dimensions and/or metrics.
Export, send results via email Report will be sent to the email included in the text box. Use the drop down option to select the format of the file to be sent via email. Recommended delivery format for larger reports with lots of dimensions and/or metrics.

Options to save the report (Select both or one of the options): 

Add to scheduled reportsIf there is a report that you want every day, week, or month:
  • Configure what you want that report to look like.
  • Click Add to scheduled reports.
Save as report template

This allows you to configure different types of templates of reports that you plan on running frequently, or slightly modifying.

Enter the name of the report in the Report Name text box

Run Report

After your selections are made, click Run Report to run the report. The View Report screen will automatically be accessed, where the report results are displayed.

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