You can use click trackers to track user clicks on creatives served by third-party ad servers (rather than by Xandr). This reporting feed provides data on those external clicks. Note that each row returned is for a single click event.
How to fetch this feed
For instructions on how to fetch the clicktrackers feed, see the example on the Bulk Reporting Feeds page, but set the the
"clicktrackers" and build your request using the fields shown below.
The year, month, day, and hour of the external click.
The year, month, and day of the external click.
The year and month of the external click.
The year, month, day, hour, minute, and second of the external click.
The ID of the advertiser that owns the click tracker.
The ID used by Xandr for the external click event.
The ID of the line item to which the click tracker is associated.
The ID of the insertion order to which the line item is associated. If O, the line item is not associated to an insertion order.
The ID of the member to which the advertiser belongs.
The way the member is paid by the advertiser. Possible values: "none", "cpm', "cpc", "cpa", "cost_plus_cpm", or "cost_plus_margin".
The ID of the publisher to which the click tracker is associated.
The domain where the external click occurred.
The ID of the placement to which the click tracker is associated. If 0, the click tracker is not associated to a placement.
The ID of the click tracker.
The ID used by Xandr for the user who clicked. If not known, this is 0.
The cpm that the member pays a broker. This is set at the line item.
The revshare that the member pays a broker. This is set at the line item.
The amount paid for the external click. The third-party ad server passes this in the "ancost" parameter of the click tracker's query string.
The percentage of revenue that the member pays the publisher.
The amount that the advertiser pays the member. This is set at the line item.