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Prebid Server Seller Analytics

This report shows how demand partner configurations have performed via Prebid Server Premium. The Prebid Server Seller Analytics report is available to network seller clients. Using this report, you can: 

  • Track revenue by heading bidder demand partner, publisher, or geographical region.
  • Monitor the health and efficiency of your prebid server header bidding integration.  

The time_granularity  of the data is hourly. For instructions on retrieving a report, see the Report Service or the Example below. 

On This Page

Time Frame

The report_interval field in the JSON request can be set to one of the following:

  • last_hour

  • last_48_hours

  • today

  • yesterday

  • last_7_days

  • month_to_date

  • quarter_to_date

  • last_month

  • lifetime

  • month_to_yesterday

Data Retention Period

Data in this report is retained for 30 days.

Dimensions

Column

Type

Group?

Filter?

Example

Description

hourdatenono"2018-02-01-09:54"The hour of the auction.

month

date

no

no

"2018-02"

The month of the auction.

day

date

yes

yes

"2018-02-01"

The day of the auction.

seller_member_idintyesyes123The ID of the seller member.
seller_member_namestringnono"Cool Seller Inc"The name of the seller member.
tag_idintyesyes456The ID of the placement tag.
publisher_idintyesyes789The ID of the publisher.
publisher_namestringnono"Neat Publisher Ltd"The name of the publisher.
publisherstringnono"Neat Publisher Ltd (789)"A string consisting of the publisher name and publisher ID.
sizestringyesyes300x250The width and height of the placement associated with the impression.
geo_countrystringyesyes"US"The country abbreviation.
geo_country_namestringnono"United States"The name of the geographical country.
site_idintyesyes555The ID of the site. For more information, see the Site Service.
site_namestringnono"My Site"The name of the site. For more information, see the Site Service.
sitestringnono"My Site (555)"A string containing the name and ID of the site. For more information, see the Site Service.
tag_namestringnono The name of the tag associated with the impression.
header_bidding_demand_partner_idint   The ID of the demand partner associated with the placement.
header_bidding_demand_partner_namestring   The demand partner associated with the placement.
header_bidding_demand_partnerstring   The name and ID of the demand partner associated with the placement.
included_header_bidding_demandintyesyes The included demand from non-Xandr demand partners.

Metrics

Column

Type

ExampleFormula

Description

imps

int

34534imps

The total number of impressions (including defaults).

seller_revenuemoney999.99total seller revenueThe seller revenue on the deal, represented as a dollar amount.
seller_ecpmmoney1.00See DescriptionThe seller revenue on the deal, represented in eCPM.
view_measured_impsint1500See DescriptionThe total number of impressions that were measured for viewability.
view_ratedouble87.00imps_viewed / view_measured_impsThe percentage of impressions that were viewable out of the total number of impressions measured for viewability.
view_measurement_rateint91.00view_measured_imps / impsThe percentage of impressions measured for viewability out of the total number of impressions
imps_viewedint1100See DescriptionThe number of viewable impressions for the placement.
ad_requestsint1200See DescriptionThe number of ad requests associated with the placement.
fill_ratedouble85.00Kept impressions + resold impressions / total number of impressionsThe percentage of ad requests that were filled with demand. (Kept Impressions and Resold Impressions / total number of impressions).

Example

Step 1. Create the JSON report request
Step 2. POST the request to the Report Service
Step 3. GET the report status from the Report Service
Step 4. GET the report data from the Report Download Service

Related Topics

Report Service

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