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Introduction to Viewability

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What is Viewability and Why is it Important?

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  • Generate reports that provide viewability data by domains or by placements, allowing for comparison of different inventory sources.
  • Choose to exclude (black-list), or include (white-list), a selection of domains or placements, enabling control over the viewability of inventory purchased.
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Please note that the viewability standard is not related to viewability reporting. If you select a viewability standard on an insertion order, it effects the line item settings under that insertion order only. For viewability reporting metrics, you need to visit the member level settings. For further information on viewability reporting metrics, contact your AM or submit a support ticket.