Page tree

Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

...

To access the RTB exchange, Supply Partners must:

  • Integrate with the latest version of OpenRTB (currently 2.4 or higher) as implemented by Xandr

...

  • Abide by Xandr's requirements for specific devices & formats across channels

Inventory Standards

To sell inventory in on the open exchange, Supply Partners must provide information that validates that they are approved to monetize a Publisher's inventory. By cooperating to validate with this validation, Xandr and our Supply Partners are taking a stand against the arbitrage of Publisher inventory, building trust through transparency with buyers and sellers alike.

To this end, the following best practices must be followed to sell Publisher inventory as a Xandr Supply Partner:

  • Maintain direct relationships with the owner of the inventory's underlying domain or app. No third party or network traffic should be uploaded.

...

  • Create a properly labeled, separate Publisher object for each Publisher. Each Publisher object should represent the business entity with whom the Supply Partner holds the end financial relationship.

...

  • Disclose Publisher details in keeping with Xandr Inventory Relationship Declaration requirements.

...

  • Ensure that domains with ads.txt files, or applications with app-ads.txt files associated, list you as an authorized reseller. Guidance for how Supply Partners can work with their partners to declare their Xandr members in ads.txt/app-ads.txt files can be found in Support for Ads.txt and App-Ads.txt.

Transparent Auctions

Supply Partners must hold a fair and transparent auction in which auction manipulation is prohibited, which includes but is not limited to non-transparent fees and dynamic flooring.

...

...