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Buying Native Inventory

Native ads seamlessly integrate advertising into a placement's context. In contrast with traditional HTML/JavaScript ads, native ads specify the ad content but not how to display it. This lets publishers control their user's experience by integrating advertising within their inventory, and it affords advertisers higher quality inventory to choose from. This guide contains steps for buying native inventory.

  • Scaling Native Buying
    To maximize your reach across as many native sources as possible from a single campaign, we recommend you scale your native buying as described in this section.
  • Native Inventory Seller Specifications
    If you want to target specific sellers, take a look at this section to review and compare requirements for individual sellers.


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