Introduces the concept of creatives and describes how they are displayed as online ads
Ways of Buying Ad Inventory
Learn about the different ways of buying inventory along with the various pricing models available.
Under the Hood of Your Browser
Explains what's going on behind the scenes when a browser is running
Introduction to Viewability
Introduces what viewability is, why it's important to ad serving, and how it works
Introduction to Video Inventory and Formats
Descriptions of video inventory quality and the various formats available.
Online Advertising Self-Regulatory Organizations
A list and description of some of the primary organizations active in the online advertising sector.