Define Ad Quality Rules
Publishers want to ensure that advertisements served on their websites don't take away from website content or the user's experience. Publishers are also concerned with serving competing ads on their sites. Since upholding your publisher's ad quality standards is vital to your relationships with them, we have made it easy to do so in the AppNexus Console.
Basic Options: Network-
Level Ad Quality
AppNexus recommends that all Supply Partners set up a single Network-level Ad Quality Profile to apply to all publishers that traffic via the network.
To update your network-level ad profile via the API, you can use the Ad Profile Service.
Your Network Ad Profile will apply to all publishers. Any other ad profiles or rules you apply to a publisher will have an AND relationship with your network ad profile. You cannot override your network ad quality restrictions at the publisher level.
Advanced Options: Publisher-
Level Ad Quality
At the publisher level, you can apply publisher-specific ad quality profiles. You can either create a custom ad quality profile or use a template created at the network level.
When you work with publisher ad quality profiles, you have the option to create a Base Rule as a catchall rule and conditional ad quality rules that have targeting and priority settings. Only one publisher ad quality rule will be applied at any given time.
Publisher Ad Quality Standards Options
You can create ad quality profiles for your publishers based on:
- Brands of creative landing pages
- Creative categories
- Language of the creative
- Technical attributes of the creative
For information about read-only API services that you can be used to change use to retrieve information for use in your ad quality profile, see see:
Brands, Categories, Language and Technical Attributes can also be blocked through individual bid requests. For more information, please see Bid Request.
Platform Buyer Trust Levels
For Platform buyers who purchase inventory via the AppNexus Platform, you can select from a spectrum of Trust Levels options. Trust Level is a feature that allows sellers to dictate which buyers they do and don’t trust to serve ads on their inventory.
Apply ad quality standards, require Platform audit.
Apply ad quality standards, trust buyer self-classification.
Bypass ad quality standards, require platform audit.
Bypass ad quality standards, do not require audit.
Ban all creatives.
The difference between trusting buyer self-classification and requiring a platform audit is that you trust that buyer to correctly self-classify all creatives that they do not opt into AppNexus audit. When uploading their creatives and tags, buyers with this classification are asked to confirm that they have self-classified any creative for compliance with AppNexus' creative standards.