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MRAID and Mobile Video Tutorial


Written by Tom Wolfstein

This page offers an introduction to MRAID and mobile video. It attempts to answer questions such as:



For more information about our mobile SDKs, see Xandr Mobile SDKs.

MRAID video

This is actually the simplest way to auto-play a video, but it has a significant drawback because it is impossible to define a click on the video. That is, users cannot click the video and be redirected to the advertiser's website. The reason for this drawback is that using MRAID to play a video opens the video in the device's native player, which is not a web page and therefore does not support clicks. This is why when you click a video being played using MRAID, you see the player controls.