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The NAI also offers a Consumer Opt-out page, where Internet users can opt out of receiving online advertising from NAI members who use HTTP cookies on computer browsers. 

AppNexus is an NAI member and sits on NAI's Board of Directors.


The Digital Advertising Alliance (DAA) is an online advertising industry association made up of many other member organizations. Its focus is on ethical self-regulation in the online advertising and ad tech industries, and its purpose is to expand self-regulation for interest-based advertising to the entire ecosystem.

The DAA is probably best known for it's Advertising Option Icon, also known as the "Ad Choices" icon, which is an icon publishers can place on their pages offering users options about what is happening when they encounter advertising on a page and how they interact with that advertising. When users see the Ad Choices Icon on a page, they can click on the icon to learn what data is being gathered and how it's being used, and, if they choose to, opt out of being included in this data collection and usage process. To use the Ad Choices Icon, publishers must pay an annual fee. More information about the Ad Choices Icon is available on the DAA's web page.


Trustworthy Accountability Group (TAG) is devoted to cross-industry collaboration to foster transparency in digital advertising business relationships and transactions. TAG focuses on four core areas: "eliminating fraudulent digital advertising traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency." 

TAG is a joint effort of the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB).