Versions Compared


  • This line was added.
  • This line was removed.
  • Formatting was changed.


The NAI also offers a Consumer Opt-out page, where Internet users can opt out of receiving online advertising from NAI members who use HTTP cookies on computer browsers. 

AppNexus Xandr is an NAI member and sits on NAI's Board of Directors.


Trustworthy Accountability Group (TAG) is devoted to cross-industry collaboration to foster transparency in digital advertising business relationships and transactions. TAG focuses on four core areas: "eliminating fraudulent digital advertising traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency." 

TAG is a joint effort of the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB). 

AppNexus is Xandr is a member of the Board of Directors, the Leadership Council, and various working groups. AppNexus Xandr also co-chairs the anti-malware working group.


More information on member organizations, councils, committees, and working groups, as well as their projects, publications, and initiatives is available on the IAB website

There are numerous global IABs, and AppNexus Xandr is a member of IABs in multiple countries worldwide.