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International Data Transfers

Just as the Data Protection Directive has requirements on international data transfer mechanisms, so does the GDPR. To address current EU data protection laws and meet the requirements of the transfer of data from the EU, AppNexus is certified under Privacy Shield and, where necessary, has also adopted model contract clauses.  Although challenging given the flow of data in the advertising technology ecosystem, AppNexus is also undertaking measures to expand its European data center architecture to ensure that the personal originating in Europe that AppNexus accesses remains in the EU.