Synchronize Your Inventory Structure
You should synchronize your inventory structure with Xandr on a regular basis, ideally programmatically. Tight synchronization allows you to:
- Analyze discrepancies between Xandr and your system.
- Investigate publisher or domain performance.
- Enforce ad quality and publisher blocking preferences to ensure that Xandr provides acceptable bids.
- Separate detectable and non-detectable inventory so that the impact of non-detectable inventory on overall selling can mitigated.
If inventory is not properly categorized and becomes non-detectable by Domain Detection, this will result in the inventory being unsellable via Xandr, because without proper inventory grouping and classification Xandr cannot reliably enforce its Policies for Selling.
The pages in this section introduce you to the basic sell-side object hierarchy and then walk you through the process of mapping your supply to these Xandr objects using the UI or the API.