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Welcome to the AppNexus Industry Reference!

This guide is for anyone who wants to learn more about online advertising and ad trading. It contains information on: 

  • Ad tech concepts
  • How ad trading and ad serving work
  • Key industry terms that will help you understand online advertising and ad tech
  • Important issues related to online advertising and the Internet, like privacy and data collection

Please browse our table of contents below to see our current topics and pages, and be sure to visit the AppNexus Industry Reference regularly for new updates, articles, and information on the world of ad tech. 


  • Ad Tags
    Introduces the concept of ad tags and describes how they function to result in the display of online ads

  • Creatives
    Introduces the concept of creatives and describes how they are displayed as online ads

  • Cookies
    Introduces what cookies are and how they work in desktop browsers and mobile app

  • Terms of Use
    Contains terms of use for the AppNexus Industry Reference

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